Ôtelia
2023
Client → RAW
Area → Branding / Package design
Director → Seomin Lee
Client → RAW
Area → Branding / Package design
Director → Seomin Lee
Ôtelia is a hotel bedding brand. We started the design by imagining the space of the fictional hotel Ôtelia. I imagined the clean, gentle and unusual experience of modern and modern spaces and bedding in them. This is the brand slogan, following “Create a personal oasis of tranquility.”
The logo has a modern feel using the typeface of San Serif and allows Ô to be used as a symbol. And considering the development into a lifestyle brand, we designed it using color blocks and layouts with expandability.
In the case of the primary package, it was designed in the form of a laundry bag in consideration of storage and laundry after use, and a mock-up was made using various materials such as tiebeck and cloth. And Tag designed the 'Don't disturb' card hanging in the hotel room as a motif, and through this, we wanted to emphasize that it is a hotel bedding.
The logo has a modern feel using the typeface of San Serif and allows Ô to be used as a symbol. And considering the development into a lifestyle brand, we designed it using color blocks and layouts with expandability.
In the case of the primary package, it was designed in the form of a laundry bag in consideration of storage and laundry after use, and a mock-up was made using various materials such as tiebeck and cloth. And Tag designed the 'Don't disturb' card hanging in the hotel room as a motif, and through this, we wanted to emphasize that it is a hotel bedding.
3D Rendering
Package Mockup
