El dorado
2022
Client → Domestic cosmetic brand
Area → Key visual, Storyboard, 3D motion
Director → Seomin Lee
Product → Designer Seona Yeom
Client → Domestic cosmetic brand
Area → Key visual, Storyboard, 3D motion
Director → Seomin Lee
Product → Designer Seona Yeom
Produced a brand film and a showcase mapping video for a domestic cosmetic brand, featuring products formulated with premium golden caviar ingredients.
Key visual designed for the Cosmetic brand that uses golden caviar as a raw material. Before deciding on the visual of the branding film, I had various imaginations based on gold. Key visual images include space with intense sun, flowing gold, Japan's Kintzuki, and the gathering of golden grains in the desert.
After selecting the key visual, we made a branding film. It started with the appearance of desert gold coming together, the disassembled parts were assembled, and it focused on showing the detailed elements of the product. Using caviar, which is the raw material of both cream and ampoule, we created a rolling appearance on the product and finally finished with a golden space.
After selecting the key visual, we made a branding film. It started with the appearance of desert gold coming together, the disassembled parts were assembled, and it focused on showing the detailed elements of the product. Using caviar, which is the raw material of both cream and ampoule, we created a rolling appearance on the product and finally finished with a golden space.
Branding Film
Key visual A - Gold lava
Key visual B - Kintzuki
Key visual C - Desert
Key visual D - Sand
Key visual E - Gold mountain
Branding film