Calzone BOLD tumbler
2025

Client → Inhouse project
Area → Package / Graphic / Photograph / 3D motion
Calzone is the lifestyle brand of design studio BDCI, created for people who live and work creatively. Grounded in the idea of “a delightful beginning to sustainability,” the brand designs products meant to be cherished for a long time.
For Calzone’s newly launched Bold Tumbler, the packaging, leaflet, photography, and 3D motion graphic content were designed as a unified visual system. To incorporate the product’s actual dimensions while making the four color variations engaging in a retail environment, the packaging was developed using a 1:1 scale 2D graphic that conveys the tumbler’s true size at a glance. This graphic was positioned along the edge of each box, allowing two packages to be placed together so the colors form playful mix-and-match combinations when displayed.
Package Design 3D Rendering - 4 colors

Graphic

Photograph

3D motion contents